Nintendo’s Downfall

Nintendo's Downfall

by Abraham Torres, Features Reporter

Nintendo has not been doing so hot this generation of gaming, which is pretty much is happening to every other console that is competing to make the most money. This year, the Wii U did not sell as Nintendo planned for. James Plafke – a gamer and writer, who writes for both and ExtremeTech – mentioned in his article that Nintendo is “inching closer toward the precipice of oblivion, Nintendo realized it had to change its ways, and announced a restructuring strategy. This strategy may consider Nintendo making some major changes, possibly including an entirely new business structure to make games on smartphones.” However, this idea would seem not to be enough to stop Nintendo from digging into their own grave.

If Nintendo were to fall and be bought by some other company, it would affect gamers that love Nintendo, such as Jack Cullen. Cullen, a junior at Rangeview, grew up playing Nintendo’s famous titles such as “The Legend of Zelda.” “If Nintendo were to be bought by some other company, it would open new windows such as new characters,” said Jack, “But that would mean my childhood would be gone since Nintendo wouldn’t be the same anymore.”

Mrs. Westerdale, a social studies teacher, grew up loving Nintendo and is pretty dedicated with her family alongside her. Her favorite old time Nintendo titles are “Legend of Zelda,” “Earthbound” and “Goldeneye.” With Nintendo being in the process of going bankrupt, Mrs. Westerdale says, “I will be heartbroken, and I would hope someone were to buy Nintendo to keep it alive, even though it lasted little over 40 years.”

Nintendo reported a June-quarter loss of $97.3 million. Zach Epstein, writer and editor covering business news, consumer electronics, and telecommunications, said the “revenue totaled $732.3 million, in the quarter, which represents an 8% decline from the year-ago quarter.”

Confusingly, Satoru Iwata, Japanese businessman and the fourth president and CEO of Nintendo, stated  to Dean Takahashi, writer for GamesBeat at VentureBeat, “Nintendo will use a “leapfrog strategy,” bypassing the (extremely successful) mobile phone market and the emerging wearable market in order to create non-wearable technology that has yet to be seen on a Nintendo console.” It seems Nintendo will once again ignore a huge opportunity to save themselves.

Satoru Iwata said Nintendo will not release games for smartphones and tablets, as the company feels it would inhibit its ability to “show its strength as an integrated hardware-software business.” Iwata also stated that Nintendo will stay in the business of creating traditional game consoles for future games. With the new Fusion DS and Fusion Terminal being made, they are now being competitive to make more money to bring them out of their downfall.